1923
The Founding of the Republic
The Republic was proclaimed. Because of debts inherited from the Ottoman Empire and the dynamics of the domestic market, a new era began — one that would take radical, economically driven steps in alcohol policy.
Young
Brave
Different
Featured product
DEVRİM 1923
—EFSUN—
50 CL - 42% ABV
€30
It’s the revolution of rakı.
Blending premium grape distillate and gentle green anise with fig, apricot, mandarin, rose, blueberry, sweet cherry, pomegranate, and pistachio,
Crafted to be enjoyed neat, chilled, or as the star of cocktails.
Experience the exquisite harmony of botanicals and fruits.
Familiar difference. Divine Complexity. Love at first meet.
A flawless blend of drama.
A novel icon from Rhine to the Mediterranean.
1923 delivers a continuous exploration of flavor, meticulously blended to elevate the palate.
A profound commitment to accord vibrant ingredients.
The remarkably sensational, silky texture prints a ever lasting memory, reflecting the shared joy of every hour in a day.
Shaped by mastery, poured for ultimate ecstasy.
1923 IS A TRIUMPH OF FREEDOM, SACRIFICE AND JOY OF LIVING.
A TRIBUTE TO OUR ROOTS.
Explore
“Devrim, var olan kurumları zorla değiştirmek demektir.”
— Prof. Dr. Afife İnan
Revolution in every language, 1923 on every tongue
Devrim
Türkçe
Republic demands of you generations
whose ideas are free
whose consciences are free
and whose wisdom is free
The Republic Era's
Drinking Revolutions
1924
The Ban Eases
The strict alcohol ban imposed during the War of Independence (the Men-i Müskirat Law) was gradually eased in order to close budget deficits and generate revenue for the state treasury.
1926
The State Monopoly
The alcohol ban was lifted entirely. Production, import, and sale of alcoholic beverages were brought under state control, establishing the first monopoly system.
1932
The TEKEL General Directorate
With the Spirits and Alcoholic Beverages Monopoly Law, all authority was formally transferred to TEKEL. The state became the sole authority and producer in the industry.
1934
Domestic Industry and the Beer Initiative
Turkey's first national beer factory opened within the Atatürk Forest Farm. With its lower alcohol content, beer was promoted as the “people's drink” — an effort to steer the public away from harder spirits.
1969
The Industry's First Private Investments
The state monopoly on beer production was relaxed. Private-sector brands such as Efes Pilsen and Türk Tuborg built their own factories and entered production and competition.
1984
Food Product Status
A legal amendment reclassified beer out of the alcoholic beverages category as a “food product.” This opened the way for sales in supermarkets and corner shops, and ushered in intensive advertising campaigns.
2001
The Founding of TAPDK
The Tobacco, Tobacco Products and Alcohol Market Regulatory Authority (TAPDK) was established. TEKEL's authority to oversee and regulate the market was transferred to this independent body.
2004
The Privatization of TEKEL
TEKEL's alcoholic beverages division was privatized as a single block. As the state withdrew from production entirely, private-sector investment rapidly diversified the market with boutique wineries and new rakı brands.
2013
Law No. 6487
The industry's most radical package of restrictions came into force. Retail alcohol sales were banned between 10 p.m. and 6 a.m. Alcohol advertising, festival sponsorships, and depictions of drinking on television were censored entirely.
2020
Ethyl Alcohol Restriction
To curb the rise in home distilling driven by rising taxes, the online sale of ethyl alcohol was banned entirely.
2023
The Centennial and Devrim 1923
To mark the Republic's 100th anniversary, a special-edition product named “Devrim 1923” was released — symbolizing this historic legacy and a century-old tradition of production.